Search Engine Optimization Using Article Marketing

Article marketing is one of the best methods you can use to achieve your search engine optimization goals.  Article marketing incorporates some of the most basic search engine optimization principles such as the importance of link building and using keywords to drive traffic to your Web site. Article marketing involves writing articles (or having someone write them for you) and submitting those articles to online article directories.  Knowing how to use the article marketing method can as much as triple your SEO success and drive thousands of visitors to your Web site.

Writing Articles

When you write articles or have a ghostwriter write them for you, you want to write about topics that are relevant to your Web site so you can build relevant links and drive targeted visitors to your site.  Writing articles doesn’t have to be a difficult process.  In fact, it can be easy to develop articles for submission if you outline your ideas and come up with some article topics in advance.  Even a 300-word checklist or how-to fact sheet can be submitted to online directories as an article.  Whatever type of articles you use, make sure they are relevant to your Web site and meet the needs of your audience.  Proofreading and editing your articles is also necessary to ensure your articles are of the best quality possible.  Just because you are using them for SEO instead of having them published does not mean you should do a sloppy job.

Selecting Directories

Selecting article directories is the next step of the article marketing process.   When you choose online directories, you’ll want to make your choices based on a number of factors.  If the directory is for a specific niche unrelated to your field, you will want to find another directory specifically for the niche you are working with.  You also want to check the quality of the articles being submitted to each directory.  You want your articles to have the best quality surrounding them so you can keep your solid reputation.  The features offered by each directory will also play a role in making your selection.

Submitting Your Articles

You will need to create a submission account or author account for each directory you want to use for submissions.  This will take some time initially but then you can use the same directories over and over again.  Once you have your accounts set up, you can use each directory’s online interface to submit your articles.  Almost all directories allow you to insert an author biography at the end of each article.  This is where your SEO can kick in to effect.  Use your author bio to link to your Web site and tell people about the exciting products, services, and information you have available.

The article marketing method is a phenomenal marketing method that can help you double or even triple your income.  When used correctly, article marketing is a powerful tool that can be used to help you achieve success beyond your wildest dreams.